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5. Our Brand
Our Brand
Our brand has inspired many generations of hockey players to do great things on and off the hockey field. The Greensborough Hockey Club is an image we are proud of, something we can communicate to our members and supporters and promote to the wider community. We believe in maintaining a culture that values good sportsmanship, respect for all, fair play, teamwork, and a strong desire to always do your best in an environment recognising and rewarding participation, ability, commitment, and performance.
A communication framework is for planning communication with our members, parents, supporters and others. The purpose of the framework is build a better understanding of the club and enhance our reputation with people whose attitudes and actions influence the success of our club.
The need for us to have a clear vision, a core set of values that underpin all that we do, and a concise communication strategy aimed at all key stakeholders is more important than ever.